Plumbing SEO Tips by Social Cali

 

Aside from your website’s content, Google reviews are an important part of your local SEO strategy. A customer’s 5-star review can help your plumbing SEO company increase its reputation on Google and boost your local SEO. With more than 50% of web traffic now occurring on mobile devices, having a 5-star rating plus a quote from a satisfied customer can make all the difference in your reputation. Today, more people are choosing to look for their plumbers on their mobile devices, and these trends are only continuing to increase.

Video content

Video content for your plumbing business can be a huge asset to your marketing campaign. You can embed the video content on your website, post it on YouTube, and link it to your social media pages. You can even email your video to your mailing list. It is an excellent way to show people that you are a professional plumbing company and are prepared to answer their questions. Here are 10 ideas for plumbing videos to supercharge your Facebook activity.

Your website should have pictures or videos of your plumbing employees in action. It will help your website rank higher in search engines, which will lead to more interest from potential customers. The more social proof you have, the more likely people will be to trade their money for your service. Make sure to include galleries of customer reviews on your website, as well as videos of your plumbers in action. These will help increase the credibility of your plumbing company and make your website more likely to attract new customers.

Well-written content

Writing for your plumbing website requires unique content. This is important since people rely heavily on the internet for information. For example, if someone searches for “leak detection”, thousands of results will be displayed. A good way to stand out is to offer content that is informative and engaging. If your content is not unique, it won’t be found in search results and could even damage your ranking. Try to introduce new plumbing services and build anticipation in your readers. Don’t sound too safely, and don’t go overboard with too many words.

Quality content will also help your plumbing business’s reputation. While a plumber may be well-versed in plumbing terms, if the content isn’t engaging or informative, users might think the company is of low quality. Poor writing may affect your search rankings for long-tail keywords. Fortunately, there are ways to create new content and improve existing content. By following these plumbing SEO tips, you’ll be on your way to a better search ranking.

Images

If you’re a plumber, you probably already know that you should be visible on Google. Regardless of what type of business you are, people often rely on the Internet to find the information they need. For example, if someone searches for “leaking pipes,” thousands of results will come up. If you want to be among these results, you’ll need to offer unique content to build anticipation. You can even introduce new plumbing services on your website and encourage people to share your information. Just be sure to stay away from sounding too salesy.

Using images as part of plumbing SEO tips can help you rank higher in search engine results for a variety of keywords related to plumbing. You’ll also need to include focus keywords in your website’s meta-tags, including the title, meta-description, and H1 tags. This is an important aspect of on-page SEO, as it can have a huge impact on your website’s growth. Finally, make sure to optimize your images for search engines, too. You can do this by adding keywords to the file name and ALT text.

Mobile-friendliness

One of the most effective ways to increase traffic to a plumbing website is to make it mobile-friendly. With the popularity of smartphones, customers may search for an immediate plumbing service on Google. While your plumbing website may rank well on desktops, it may not be optimized for mobile users. You can make it mobile-friendly by hiring a web developer to build a mobile-friendly site. If you haven’t already implemented this strategy, you can do it now.

In addition to making the site mobile-friendly, plumbing websites also need to use machine-friendly data, otherwise known as structured data. Structured data allows search engines to better understand the content on a webpage. For plumbing businesses with more than one location, you should create landing pages for each location. LocalBusiness Schema markup will help your webpage appears higher in local search results. However, you can also opt to hire a plumbing SEO agency to help you implement the new technology.

Location pages

In the world of search engine optimization, location pages are an essential part of any business’ online marketing strategy. These pages combine the benefits of content marketing and landing pages into one. They serve as a secondary landing page and can be extremely effective for directing prospects to your business. You can also create SAPs for individual cities, neighborhoods, and even specific neighborhoods. The more pages you have, the more SEO boost you’ll receive.

To maximize the local SEO of your plumbing business, make your location pages easy to navigate. Social Cali provides SEO Plumbing.  A poorly designed page will waste crawl budgets. Include videos and pictures of your employees in action. Social proof is important and encourages consumers to trade money for your service. A service area page will increase your business’s location rank on Google and other search engines. Also, include relevant information, such as the area you serve.